Together in a team of a copywriter and a senior art director, we worked on the messaging and ideas for content, and researched on potential illustrators who were right for the campaign.
My role consisted of proposing and creating the key visual, designing most of the visuals.
A motion graphic designer animated the video assets.
A motion graphic designer animated the video assets.
As a team of 3, we proposed to shine the spotlight on female creatives in Singapore. I proposed and executed the key visual and worked with a copywriter and senior creative to ideate post types and executed the digital deliverables.
