Kotex Soft Herbal Campaign 2019
Kotex launched the first anti-bacteria feminine care product in Singapore. This campaign promotes awareness of Kotex Soft Herbal mainly through social media. The aim is to drive girls aged 18 to 25 years old to the Kotex website to request for samples of the pad. My role was to ideate and design the some of the social posts. I also proposed and created the key visual and work on the messaging with a copywriter and senior art director, and a motion graphic designer animates the videos.
